Chambers Ireland’s recommended gift card provider – Town & City Gift Cards

Towns and cities across Ireland are capitalising on the ‘Shop Local’ opportunity and diverting online spend back into their local economies by joining the Town & City Gift Cards network. Town & City Gift Cards are delivered by fintech Miconex, the leader in local Gift Card programs which deliver local spend, with 200+ programs around the world, and over €79m in local spend delivered globally including an extraordinary €17.4m in sales in Ireland in 2025 alone. Trusted by chambers, business groups and local authorities across Ireland, Town & City Gift Cards are Chambers Ireland’s recommended Gift Card provider.

Convert shop local demand into increased local spend

With your own Town & City Gift Cards program, you can create an attractive, easy to use Gift Card that consumers and employees will love, taking your share of the €787 million Irish Gift Card market. Support for local has never been stronger, with both consumers and organisations. Consumers realise that support for local keeps the businesses they love open, and their town or city thriving. And organisations understand that choosing local enables them to take an active role in the success of their community.

The shop local movement is happening right now. And a Town & City Gift Card program helps to convert this sentiment into increased local spend.

Mark Cunningham, Miconex

Visit Miconex

Download the brochure

Or email Mark @ mark@mi-cnx.com

The Ultimate ‘shop local’ Gift Card

Multi-Store, prepaid Mastercards are branded to 16+ towns and cities in Ireland and growing rapidly
In-person spend only drives footfall and diverts online spend back to local high streets
Ringfenced spend stays within the local economy
Easy for businesses – the card is compatible with all payment terminals
Easy for customers – spend with participating businesses with access to an instant balance check
Industry leading support minimises administration for chambers/BIDs
Real-time sales and redemption reporting allows success to be measured
Over 20,000 businesses are part of the multi-award winning Town & City Gift Card Concept

Helping Chambers Drive Local Footfall and Spend

Supported setup and launch. From the technical setup of the program on the Mastercard network to Gift Card design and production, onboarding, PR and more.
Industry leading support. Once launched, Miconex’s industry leading ongoing support helps chambers to minimise administration and maximise return.
Multi-award winning technology. Miconex’s technology is tried and tested with chambers, business groups and local authorities in Ireland – giving chambers confidence in a solution that works.
A versatile tool. Town & City Gift Cards are popular for employee rewards, client incentives and consumer gifts, giving chambers a versatile tool for consistently driving footfall and spend.
A supportive network. As part of the Town & City Gift Cards network active across Ireland – and beyond – chambers can tap into best practice and share ideas to elevate their shop local programme.

John Hurley Kilkenny Chamber

“The ongoing support we have from Miconex is appreciated, particularly as a small Chamber of Commerce, to talk about an idea or a challenge we may be facing. The service we receive from the Miconex team is second to none, including the technical support, which was particularly important in the early stages as we got used to the technology. And of course there is the customer support line so if we get queries from customers, we can give them the number and say ‘ring this number and they’ll look after you’ with full confidence that they will be looked after. We would be happy to recommend Miconex on the basis of our experience to date.”

Jenny Beresford Dungarvan & West Waterford Chamber

“Transitioning from paper vouchers to the Miconex backed gift card was one of the most significant change projects the Chamber has led, and the results have exceeded expectations. The move modernised a long-established scheme while retaining strong local loyalty. Clear communication, hands-on business support and the ease of use for both purchasers and retailers have all contributed to the success. The performance to date demonstrates strong confidence in the local economy and shows that when the right infrastructure is in place, people are very willing to keep their spending local.”

Lauren Gregory Mullingar Chamber

“The Mullingar Gift Card has been a major success for us in 2025. Having only joined the scheme in March, it has already delivered a €60,000 increase in sales and generated huge interest from businesses eager to come on board. The move away from a paper voucher scheme was a real game-changer, particularly during the busy Christmas period, allowing for a far more efficient and smoothly run office. We are delighted with the progress to date and have even bigger targets set for the year ahead. It has been a fantastic example of how modern solutions can drive growth for both the Chamber and our local business community.”