CSR Awards 2014 by Ashville Media Group

AWARDS 2014

Thursday 18th September The Ballsbridge Hotel Ballsbridge, Dublin 2

000 CSR 2014_Cover.indd 1

12/09/2014 13:08:18

Lidl is proud to be part of a 3 year, â&#x201A;Ź1,000,000 partnership with Barretstown. We want thousands of children affected by cancer and other serious illnesses to experience the magic of Barretstown and enjoy being a child again. A big thank you to all our staff and customers who have supported Barretstown this year.

We are proud to have raised over â&#x201A;Ź330k for Barretstown

232647_1C_LIDL_1_JR_CIB_CSR.indd Barretts Town Press Ad 210x297mm.indd 1 1

28/08/2014 16:38:41 28/08/2014 15:47

The Eversheds approach

elcome to the 2014 special supplement for the Chambers Ireland Corporate Social Responsibility Awards. Chambers Ireland continues to work to promote the benefits and importance of CSR. One of our core goals is to ensure that all companies, large and small, see the value that CSR can bring. Even the smallest company can implement an effective CSR strategy and the high quality of entries to the SME category is a testament to that fact. Our CSR Policy Council works tirelessly to promote CSR activities and to raise awareness amongst the business community on the positive impact having an integrated CSR strategy can bring. The level of commitment shown by Irish businesses to CSR is commendable. It is clear to see that CSR now holds a central place in the Irish business environment and its development is a central function of our network. I applaud all companies shortlisted for this year’s awards.

Ian Talbot Chief Executive, Chambers Ireland

KPMG Get Cents

001 CSR 2014_Contents.indd 1

BT Ireland

Eversheds

eircom

BT Ireland is playing an active role in the community through a wide range of voluntary initiatives.

The Eversheds approach to CSR goes beyond supporting charity by simply donating funds.

eircom approaches a 30 year milestone of its strong relationship with Special Olympics Ireland next year.

Social Inclusion with IPB

KPMG

KPMG’s Get Cents personal finance programme continues to assist marginalised members of society in leading independent lives.

Citi

On behalf of: Chambers Ireland, 3rd Floor, Newmount House,, 22 - 24 Lower Mount Street, Dublin 2 Tel: +353 1 400 4300, Email: info@chambers.ie, Web: www.chambers.ie

Chambers Ireland | CSR Awards 2014

Breaking Boundaries in CSR Just under half of this year’s entries were by companies participating in the awards for the first time, highlighting just how quickly CSR is continuing to grow.

Published by: Ashville Media Group, Old Stone Building, Blackhall Green, Dublin 7, Tel: +353 1 432 2200 Email: info@ashville.com, Web: www.ashville.com

All articles © Ashville Media Group 2014. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without written permission from the publisher. Opinion and comments expressed herein are not necessarily those of Ashville Media or Chambers Ireland.

Improving Ireland with Boots

The Citi Foundation has been working on a range of CSR initiatives over the past year, including programmes with two of Dublin’s universities.

DHL

DHL Express Ireland explains why Corporate Social Responsibility is good for business, employee engagement and good for the community.

15 Trust

Peter McVerry

Peter McVerry Trust works tirelessly to aid the marginalised and the disadvantaged in Irish society.

Lidl Ireland

Lidl Ireland has partnered with both Barretstown and Crosscare to give back to the community.

IPB

IPB’s Youth and Community Fund has been promoting social inclusion via community projects throughout Ireland.

Boots Ireland

Boots Ireland has partnered with various charitable organisations in its efforts to assist and improve Irish communities.

Companies Shortlisted

12/09/2014 13:45:31

CSR AWARDS 2014

Breaking

Boundaries Just under half of this year’s entries were by companies participating in the awards for the first time, highlighting just how quickly CSR is continuing to grow.

his time last year, we celebrated the tenth anniversary of the Chambers Ireland CSR Awards. We spoke a lot at the time about how far CSR in Ireland has come in just ten short years. What is even more remarkable is how much can change in just one year. This year saw the awards once again set a new record for number of entrants. A closer look tells us that just under half of this year’s entries were by companies participating in the awards for the first time. This remarkable figure highlights just how quickly CSR continues to grow and why it is so important that these awards recognise the effort and dedication of these companies. It is not just the business community that has recognised the importance of CSR. Earlier this year, the Department of Jobs, Enterprise and Innovation launched Ireland’s National Plan on Corporate 2

002 CSR Editorial.indd 2

Social Responsibility. Government has come to realise the important role that CSR can play in Ireland’s economic recovery. At the launch, Minister for Jobs, Enterprise and Innovation, Richard Bruton T.D. said: “Increasingly, good CSR practices are distinguishing the best companies from their competitors. Customers and prospective employees are more conscious than ever of the ethical record of companies, how they source their products and the contribution they make to the local or national community. In this context, CSR practices that are embedded as a genuine part of a company’s values and operations can help enhance the company’s profile and competitiveness.” It is a sentiment with which John Cunningham, Chair of the CSR Awards judging panel, agrees. “Today’s consumers are not simply looking for

CSR

the best deals and quality products. Instead they seek to be more aware of the ethical, environmental, and community-friendly status of a business.” Companies of all shapes and sizes are gearing up and engaging in innovative CSR strategies that demonstrate their commitment to their stakeholders, local communities and the environment. The benefits of CSR projects are not just being realised by the larger companies with a bigger budget, but by

many SMEs as well. As Cunningham notes, “We are particularly proud to see a rise in the number of SME applications. This highlights the fact that our smaller companies are experiencing the tangible benefits that come from their CSR strategies.” “Every year, the judging gets tougher and tougher. Companies are continuously breaking boundaries and coming up with innovative approaches to CSR. We are always keen to dispel the myth that CSR is only

Chambers Ireland | CSR Awards 2014

12/09/2014 14:13:42

CSR AWARDS 2014

THE PILLARS OF CSR n COMMUNITY Community-based CSR projects, by their nature, are generally the most visible aspects of a company’s CSR activities. The projects depend on direct interaction between the company and the community, generating economic and social vibrancy in the locality. A company builds on this goodwill by using their grassroots knowledge of the issues facing those living in the surrounding area to deliver an effective community-focused CSR strategy. There are many different options open to a company that wants to engage in community-based CSR activities. Community is an always expanding area of CSR, evident in the fact that in recent years we had to divide the community category into three strands – charity, volunteering and community programmes. Community CSR can range from sponsoring a local sports team, fundraising for charity or sharing the skills of your employees with the community. n ENVIRONMENT Environmental and sustainability concerns have been at the forefront of public thinking in recent years. There is a growing awareness of the need to implement policies which enable sustainable development. Environment-based CSR projects go beyond the legislative obligations and promote greener economic growth. These projects may not garner the same amount of publicity as those with a community focus, however, many SMEs find they provide substantial financial benefits as well as improving the firm’s image as an environmentally-aware company. n MARKETPLACE Marketplace CSR involves both a company’s customers and its suppliers. These types of projects are usually away from the public eye but show the willingness of companies to go above and beyond the call of duty when dealing with their stakeholders. Companies have an interest in ensuring that their suppliers provide adequate pay and working conditions, conduct their business in a transparent manner and implement sustainable working practices. For customers, it is important for companies to implement responsible sales and marketing policies and to train their staff on how these policies can be achieved. Marketplace CSR helps businesses to nurture a corporate culture that values the needs, expectations and diversity of its customers.

for big companies with big budgets. It is often the simplest project that catches the judge’s eye. What is important for companies to remember is that a CSR strategy must be something close to the company’s own values and can often be delivered at little or no cost. In fact, if you’re lucky, a CSR strategy might even save money! “I want to commend not only those on the shortlist but all companies that have embraced CSR practices. The type of

dedication and passion that companies display through their CSR policies is vital to Ireland as we seek to build on our recovery. Strong CSR practices help to attract customers and employees and will help distinguish Ireland as a great place to do business.” “We are proud to celebrate and commend the CSR achievements of the Irish business community and we look forward to seeing future developments in the years to come.”

Chambers Ireland | CSR Awards 2014

002 CSR Editorial.indd 3

n WORKPLACE Employees provide the know-how, productivity, customer service and creativity necessary for businesses to thrive. Employers should seek to put in place policies that promote the retention and development of their staff and nurture workplace environments that will attract recruits of the highest calibre. Workplace CSR programmes can affect many different areas of a company’s HR policy such as health and safety, work-life balance of employees, staff diversity and cultural awareness. A healthy balance between the work and non-work aspects of employees’ lives is essential in order to avoid burn out and create a positive and productive working environment. n COMMUNICATION In recent times, communication of CSR initiatives has become more important. While many companies around the country have cross-pillar CSR policies in place, many of their activities may not be known to their wider stakeholders. Effectively communicating their CSR initiatives gives companies the chance to get across their way of thinking and highlight the excellent work they are doing in various areas of CSR.

12/09/2014 14:13:53

Responsible Business Forum 2014

Build Trust, Reputation and Culture #rbforum14

Tuesday, November 11th, Dublin Castle

Book EARLY BIRD TICKETS now at www.bitcforum.ie The Responsible Business Forum is Ireland’s major conference on responsible and sustainable business practices and promises to be the most comprehensive, engaging and inspirational business event in Ireland.

Speakers include:

• Hear from 20 CEOs and thought leaders on key business challenges and the importance of embedding trust, reputation and culture. • Choose one of three interactive workshops which delve into building sustainable relationships with consumers, employees and suppliers. • Meet and network with senior delegates from Ireland’s leading businesses.

Visit www.bitcforum.ie to view the full programme and to book your Early Bird tickets.

The conference is brought to you by Business in the Community Ireland and is sponsored by:

Chambers Programme ad_v1.indd 1 xxxxxx_1C_Chambers_CMD_CSR.indd 1

Penny Hughes CBE, Non-Executive Director, RBS

Brendan Jennings Managing Partner, Deloitte

Dr. Andreas Kicherer Director Sustainability Strategy, BASF SE

Michael Crothers Managing Director, Shell E&P Ireland Limited

Andrew Hastings CEO, Barclays Bank Ireland

Carmel McQuaid Head of Sustainable Business, Marks and Spencer

Tom Browne Group CEO, Friends First

Olivia O’Leary Journalist, writer and current affairs presenter

Digital Partner:

Media Partners:

09/09/2014 09:49 12/09/2014 15:16:42

CSR Profile BT Ireland

Paving the Way for a Better Future... BT Ireland is playing an active role in the community through a wide range of voluntary initiatives.

T’s Better Future programme is our commitment to use the power of communications to improve lives and ways of doing business without it costing the earth. It’s focused on three main areas: connecting people digitally, making sure BT does more environmental good than harm and providing skills and technology to support good causes. We invest approximately s1.2 million in cash and kind in our Better Future programme, across the island of Ireland. Our people are central to what we do in this area and everyone is encouraged to play an active role in the community through a wide range of volunteering programmes. Every BT person is entitled to three days a year for volunteering and, in the last year alone, staff across the island of Ireland spent 1,860 work days supporting local communities and charitable causes. The 2014 Great BT Charity Shops Challenge will take place on 9th October. The event, which is an all-island fundraiser for the Irish Cancer Society and Marie Curie Cancer Care, is a major volunteering effort by BT staff. Last year’s challenge involved 176

Pictured at the Irish Cancer Society charity shop in Rathmines, Dublin, stylist Darren Kennedy, model Holly Carpenter and BT volunteer Anne Keirse.

BT people ‘taking over’ 17 charity shops for a day. A total of d100,000 was raised for the two charities. Volunteering is also at the heart of our biggest event – the BT Young Scientist and Technology Exhibition, which celebrated its 50th year last January. This flagship event has been organised and sponsored by BT for 15 years and in 2014 involved over 200 BT volunteers. The exhibition provides a platform for young people from all across the island to come together to investigate scientific theories, discover new technologies and advance current knowledge through innovation. This year’s event was the biggest ever, attracting 2,000 entries and 50,000 visitors.

Chambers Ireland | CSR Awards 2014

005 CSR 2014_BT.indd 5

Elsewhere, our wellestablished Connected Communities initiative helps people in communities across Ireland to get online by providing IT equipment and skills training programmes where they’re most needed. The scheme supports local communities and groups like Employment for People from Immigrant Communities (EPIC), an employment skills programme run by Business in the Community Ireland which has supported almost 1,500 people from 97 countries since its inception. We have also worked with communities in Ringsend, Irishtown and Inchicore in Dublin, as well as Moyross in Limerick.

Being a responsible and sustainable business is more important than ever and reducing its carbon footprint and saving energy by taking simple steps is the focus of BT’s ‘Switch to Saving Energy’ campaign. As part of this scheme, over 460 BT people in Ireland have signed up as energy champions. BT Ireland was also ranked in the top quintile of the 2013 Arena survey – Northern Ireland’s benchmark for environmental management, performance and reporting. This year, we also became one of the very first companies to achieve CORE, the new responsible business standard from Business in the Community NI. It provides a framework for identifying and measuring corporate responsibility activity and performance.

12/09/2014 14:18:34

Committed to our community

Lawyers who work for fulfilling lives Eversheds supports the local Dublin community. Our corporate responsibility programme is called ‘Fulfilling Lives’. Using the strengths of Ireland’s only international law firm, we aim to maximise the potential of people – those who work with us and those in wider society – by providing opportunities to grow, offering pro bono advice and volunteering our time.

To learn more about our approach to corporate responsibility, please contact: Aisling Gannon +353 1 6644 205 aislinggannon@eversheds.ie

Our people invest a great deal of time in good causes, supporting a wide variety of charities through a wide range of fundraising activities.

www.eversheds.ie

232639_1C_EVERSHED_JR_CSR.indd 1

12/09/2014 15:04:19

CSR Profile Eversheds

The ‘Fulfilling Lives’ Approach 2014 has proved to be a highly successful year for Eversheds’ CSR programme.

he Eversheds approach to CSR goes beyond supporting charity by simply donating funds. As an organisation, we believe it should be about more than that in order to achieve long term impact. That is why we’ve adopted the Eversheds Fulfilling Lives approach. One of the pillars of our CSR programme is enabling our employees to support the local communities in which they operate. All Eversheds employees are encouraged to participate in pro bono initiatives whereby members of the team provide free legal advice to those that need it most in the community. The firm works in partnership with The Bar Council of Ireland’s Voluntary Assistance Scheme and PILA (Public Interest Law Alliance) to ensure our employees can give assistance where it’s needed most. This is an ongoing programme, which we evaluate each year for effectiveness and to identify opportunities for improvement. 2014 has been a highly successful year for Eversheds’ CSR programme, with a diverse range of activities being carried out on behalf of our partner charity organisations.

opportunities. We believe that inspiring these students will be a highly rewarding experience for all those involved.

School Sports Day for Barretstown

Eversheds school sports day for Barretstown

The objective of these partnerships is to leverage the skills of our employees for the benefit of our CSR partners. Our core programme is built around our partnership with Barretstown, the charity founded by the late actor Paul Newman, to provide children suffering from serious illnesses, and their families, with therapeutic recreation. Eversheds has been a corporate partner with Barretstown for over eight years now and has undertaken a number of initiatives to support the charity during that time, including the annual Eversheds Sports Day for Barretstown and sponsorship of the organisation’s 20th anniversary ball in September 2014. In addition, each year, our employees also run ‘Give and Gain Day’, where

Chambers Ireland | CSR Awards 2014

007 CSR 2014_Eversheds.indd 7

the firm opens its doors to the charity sector to provide free legal advice on a chosen day each year. Throughout the rest of the year, Eversheds employees are encouraged to get involved in other charitable endeavours. One of the highlights of 2014 is our new partnership with the Early Learning Initiative (ELI). Education is a significant part of our CSR policy and we are delighted to participate in a programme which was developed to address the problem of educational underachievement in marginalised communities. Our staff volunteer for a number of roles including helping coach disadvantaged students, provide positive role models, mentoring them, motivating them and making them aware of their career and life

For the last four years Eversheds has joined forces with Barretstown to host the annual Eversheds School Sports Day for Barretstown. To date this event has raised approximately F45,000 for the charity. The firm’s long standing partnership with Barretstown has grown over the past eight years and employees seek to offer their skills where they see the most benefit, with significant senior level employee involvement. The Eversheds School Sports Day is the largest fundraising event for Barretstown, and has grown in profile amongst the business community over the past four years. This year, the Eversheds School Sports Day for Barretstown was a fantastic success with 28 teams participating on the day. The teams gathered in Herbert Park on June 5th to compete in a traditional school sports day event with activities such as an egg and spoon race, a three-legged race, wellie throwing and much more.

12/09/2014 14:20:00

CSR Profile eircom Group

Building on a Special Partnership As eircom approaches a 30 year milestone of its relationship with Special Olympic Ireland next year, we spoke to eircom’s Carolan Lennon about the benefits of this special partnership.

Carolan Lennon

arolan Lennon, Managing Director of eircom Wholesale, has recently assumed eircom Group responsibility for the development and the implementation of eircom’s Corporate Social Responsibility (CSR) strategy. This is not simply an additional role for a busy woman – Lennon has a genuine passion for CSR and fundamentally believes it is important that companies have a clear, meaningful and coherent CSR strategy, delivered by a clear activation plan. This is not just pragmatism on Lennon’s part – although, the eternal pragmatist, she is convinced that in today’s

008 CSR 2014_Eircom.indd 8

highly competitive business climate, genuine and engaging CSR is something that can set a company apart. Her view is that while CSR has become something that all stakeholders expect, more importantly having the right CSR strategy that fits the organisation and its values can have a hugely positive impact on a company’s staff – not to mention customers – and this is what she has seen for herself in eircom over the last 12 months. For Lennon, putting a large focus on having a positive impact on society and supporting good causes ensures that eircom plays a strong role in being a good corporate citizen. Lennon has immense experience in

CSR: before joining eircom she served on the board of the Vodafone Ireland Foundation and is currently a member of the Council of Patrons for Special Olympics Ireland. She has led eircom’s relentless drive to achieve unprecedented support for Special Olympics Ireland over the last year. She believes more could, and should, be done and is actively recruiting a CSR manager to support her in developing eircom’s CSR strategy to reach the level of ambition she believes eircom has. eircom’s CSR strategy really fits the organisation – whose job is enabling and facilitating people to do things better and live their lives as easily and simply as possible. eircom is about helping people to connect, using eircom technology in their homes, businesses and communities, and making their lives easier in the process. From a CSR perspective, the central tenet to any initiative eircom is involved in is enabling people to be the best that they can be and to reach their true potential. And everything within the eircom CSR strategy has the Special Olympics Ireland ethos at its core – their very essence is about

helping people realise their potential – so it is the perfect fit. eircom’s relationship with Special Olympics Ireland has been the main focus of the Group’s CSR strategy and, in the last 29 years, eircom’s financial commitment alone has been in the region of d15 million. However, in the last 18 months eircom has also actively supported Dress for Success - an organisation that helps women from disadvantaged areas get back into the workforce. This project is aligned with eircom’s core strategy to help people fulfil their potential and be the best they can be. They hope that the relationship will grow and strengthen in the same way as eircom’s relationship did with Special Olympics Ireland. Commenting on the relationship with Special Olympics Ireland, Lennon said: “Despite the economic backdrop and huge commercial challenges over the last number of years, our relationship with Special Olympics Ireland has remained steadfast, as has our commitment - at a time when all companies are under pressure to curtail or postpone charitable giving. The longevity of the partnership with

Chambers Ireland | CSR Awards 2014

12/09/2014 14:33:58

CSR Profile eircom Group

Special Olympics - and the commitment on both sides - has ensured that this unique relationship between two Irish organisations is stronger than ever.” As they approach the 30 year milestone of their relationship next year, Carolan said: “2014 marks the 29th year of our partnership with Special Olympics Ireland – the longest running charitable partnership in Ireland. It is a relationship that has grown beyond all recognition - developed, strengthened and changed with the times. Approaching our 30 year milestone, the relationship between us has never been stronger. It’s a strategic, long term commitment that is delivering tangible benefits, with activity and results increasing year-on-year. Management and staff of both organisations work seamlessly together every day, in the background, with one clear aim: helping Special Olympics Ireland achieve its mission - by enabling everyone with an intellectual disability in Ireland to participate in a sport of their choice.” Matt English, Managing Director of Special Olympics Ireland, said: “eircom’s long term commitment has been crucial in helping our development. We know we can rely on eircom, thanks to our rolling four-year contracts, which matches Special Olympics Ireland’s four-year Olympic cycle, and enables us to think strategically, plan and implement a long-term, cohesive strategy. We simply couldn’t have done what

eircom are sponsors of The Great Limerck Run

we have without eircom’s unwavering commitment. Our partnership means we can plan - knowing we have the resources and support to deliver our strategy something quite unique for any charity in Ireland, especially these days”. At its simplest, eircom supports Special Olympics Ireland in four principal ways; in a partnership that delivers national awareness and fundraising: n an annual financial contribution n technological support (in 1985 that was about landlines; today it’s about mobiles, high speed broadband, web support) n marketing support for initiatives throughout the year n employee engagement and volunteering eircom has the skills and the technology to help raise awareness of Special Olympic Ireland’s role and remit and carry out that role in the most efficient and costeffective way, to maximise

Chambers Ireland | CSR Awards 2014

008 CSR 2014_Eircom.indd 9

fundraising and call for volunteers countrywide. Special Olympics Ireland is committed to delivering services to athletes in its clubs all around the country, increasing its reach and athlete participation and developing activities for anyone with an intellectual disability. eircom helps Special Olympics Ireland do just that; providing financial support and encouraging and facilitating staff participation in volunteering and fundraising. The company also offers practical assistance through technological and logistics advice and support from eircom’s experts on the ground.

Is it working? According to Lennon, “most people don’t realise that Special Olympics Ireland is the strongest Special Olympics organisation in the world – something we should all be very proud of. We have significantly higher participation in Ireland, at 30 per cent, than any other country, which is remarkable.

“We know that our partnership benefits Special Olympics Ireland in many practical ways, including enhanced communication. People also don’t realise the scale of Special Olympics Ireland or its number of stakeholders: 9,355 athletes; 26,457 volunteers; 385 clubs, and 9,000 registered family members – not to mention supporters, media and the public. Our technology enables Special Olympics Ireland communicate effectively and efficiently - through the provision of high speed broadband, mobile phones, web support and by spreading the word, through eircom public awareness campaigns, customer bills, social media and through eircom’s employee base”. Lennon is convinced there are huge benefits to eircom too - as some 250 people from eircom got involved in a whole host of initiatives this year. “Like all successful partnerships”, Carolan concluded, “this works for both sides and together we are stronger.”

12/09/2014 14:34:13

CSR Profile KPMG

Corporate Citizenship at KPMG

KPMG’s Get Cents personal finance programme continues to assist marginalised members of society in leading independent lives.

he ‘Get Cents’ programme was initially launched by KPMG in 2009, and has since grown from strength to strength. The core concept of Get Cents revolves around a small group providing handson engagement with marginalised members of society, focusing on money management, savings and budgeting. While programmes exist on a national scale targeting mainstream school students, Get Cents focuses its resources on disadvantaged groups, those typically forgotten by society, such as disadvantaged youths who have dropped out of school (North Wall Community Training Centre), homeless people (Depaul Ireland) and young people with disabilities (WALK). Since the beginning, the content of the programme has been revised to suit these three different audiences at the request of each community organisation, which lacked the resources to implement such programmes on their own.

Achieving Aims The programme’s aim is quite simple – ensuring that specific disadvantaged groups in society are equipped with the skills and knowledge which can help them in adapting their own personal situations, and giving them the opportunity to live independently. Clients from each of the three organisations attended three sessions to learn about the importance of money management, how to draw up a personal/household budget, management of bill payments, the need to save and the importance of shopping around, and more. In implementing this programme in each of the organisations, KPMG worked closely with each in a bid to understand their needs, before engaging KPMG staff to revise and adapt the Get Cents content to suit these needs. KPMG has continually encouraged staff members to become involved in the work of these organisations, and has allocated time off work for staff to participate in the programme, while also

KPMG strives to involve itself in projects which reflect its brand – Inspiring Confidence, Empowering Change – and which are embedded in the company’s corporate culture. 10

010 CSR 2014_KPMG.indd 10

contributing financially in the form of a g50 completion voucher/prize bond for each successful programme participant.

Success The success of the Get Cents programme has been measured through feedback from clients who have completed the course, and from the experience of the three organisations KPMG has engaged with. For example, a baseline study was conducted of the WALK programme participants, done before

and after their engagement with Get Cents. The results found that 90 per cent of participants would now consider doing up a personal budget, all participants could now identify ‘wants’ versus ‘needs’, while 80 per cent of those who didn’t have a savings account resolved to open one. “WALK found ‘Get Cents’ to be an innovative and forward thinking programme that built on the skills and confidence of the individuals participating to manage their own money more effectively. At a time

Get Cents campaign, North Wall Community Training Centre

Chambers Ireland | CSR Awards 2014

12/09/2014 14:35:29

CSR Profile KPMG

when there have been significant cuts to the disability sector, it is more important than ever that we facilitate individuals to build on their independence and life skills, and the Get Cents programme has played a key part in doing just this,” said Sian Thompson, Rehabilitative Training Team Facilitator, WALK.

CSR at KPMG Of course, this programme is just one facet of a much wider CSR programme which has long been in place at KPMG, a programme which actively encourages employees to get out into the community and make a real difference. KPMG are keen to ensure their CSR initiatives constitute more than just philanthropy, but a substantial difference on the ground by harnessing the skills, experience and enthusiasm of their people. KPMG strives to involve itself in projects which reflect its brand. Inspiring confidence and empowering change are

Get Cents campaign, North Wall Community Training Centre

embedded in the company’s corporate culture, and such encouragement can have a significant impact on disadvantaged groups in Ireland. The Get Cents programme with North Wall, Depaul and WALK is a great example of this involvement in action. With these three organisations KPMG has built a solid relationship, utilised the

Unique Partnerships KPMG has been successfully working with three very different organisations. n North Wall Community Training Centre – runs training programmes for early school leavers between 16-21. Programmes include painting and decorating, mechanic, retail, receptionist skills and more. n Depaul Ireland – helps people most in need in society, who are homeless and excluded. They provide support and opportunities to allow individuals to reach their potential. n WALK – a progressive service for adults with intellectual disabilities. They provide services to people with intellectual disabilities who are determined to lead self-determined lives in socially inclusive communities.

Chambers Ireland | CSR Awards 2014

010 CSR 2014_KPMG.indd 11

skills of KPMG staff and made a real difference in the lives of those who have participated in the programme. As a result, KPMG staff have played a fundamental role in ensuring the programme’s success. Over 90 staff have been involved in delivering the content and building relationships with people on the course. Staff have spoken of their enjoyment of working on this initiative; many have been touched by the personal stories they heard from clients, while other staff members have noted how involvement in the project has made a real impact on how clients will live independently in the future. The Get Cents programme has been running for the past five years now, and in the coming months KPMG plans to run more programmes. The company continues to evaluate where they can add value, and will

The ‘Get Cents’ programme was initially launched by KPMG in 2009, and has since grown from strength to strength. look at working with other marginalised groups which could benefit from both the input of KPMG volunteers, and the comprehensive, tailored Get Cents materials which can provide a real benefit to the lives of Ireland’s disadvantaged communities.

12/09/2014 14:43:31

CSR Profile Citi

CSR in the Citi The Citi Foundation has been working on a range of CSR initiatives over the past year, including programmes with two of Dublin’s universities.

f key importance to Citi, and its wide ranging CSR programme, is intervention at critical decision making times in the lives of young schoolgoers. As such, Citi funds two innovative outreach programmes for access services at UCD and DCU, by way of funds from the Citi Foundation. The DCU Access Service provides support to students, schools and communities, currently underrepresented in third level education. The service aims to help all students realise their full potential, particularly those with no family history of third level education. Over 10,000 primary and secondary school students participate on DCU Access programmes each year. It also provides academic, professional and financial support to over 1,000 undergraduate and postgraduate Access students in DCU. At UCD, the Access Centre works to foster a university

environment which can attract students from a wide range of backgrounds, including those from socioeconomically disadvantaged communities, and those with a disability. The centre provides a range of academic and financial initiatives and supports on campus to ensure such students become independent learners and can enjoy a fuller experience. They also deliver outreach programmes to second level schools, community and voluntary organisations. “Citi has a number of focus areas for our philanthropic investments. One of those key pillars is around economic opportunities, and in this particular area we are looking to increase the number of low income students who receive adequate preparation skills and resources to generate or earn a sustainable income,” explains Tara O’Reilly, Public Affairs Officer at Citi. Citi has provided funding

Second level students on DCU’s Guiding the Way Forward programme.

012 CSR 2014_Citi_V2.indd 12

The UCD Access Office delivers outreach programmes to second level students.

for DCU’s Guiding the Way Forward – a programme for second level students delivered by career guidance counsellors in schools, supported by DCU staff and students. The programme provides schools with additional resources to help students make informed decisions when choosing their subjects. It also provides additional support to students when choosing a course of study or career following second level education. According to Ita Tobin, Head of DCU Acess: “Simply put, without Citi this initiative would not have been possible. It is a unique programme which enables DCU to match its best resources to the needs of local schools. It also provides critical advice for parents and students on funding third level education.” At UCD, the Access Centre is working with Citi to deliver the Future You peer mentoring programme, which aims to improve the education and employment aspirations for young people in disadvantaged

areas in greater Dublin. This programme has three strands: the provision of mentoring (including a dedicated closed social media forum and academic support); a parental support programme; and a programme which develops the employment skills of the mentors through workshops, tailored plans and coaching. “The backing of the organisation from a financial point of view is very important,” says Fiona Sweeney, from UCD’s Access Centre. “Practically speaking, we wouldn’t be able to run such a wonderful programme without corporate sponsorship.” Such programmes fit neatly into the CSR policies in place at Citi, which include the Citi Volunteers programme. Citi employees volunteer their time teaching educational programmes in the classroom with Junior Achievement, mentoring students on the Career Academy programme and reading with children on the Time to Read initiative. Volunteers also teach older people how to use the internet with Age Action and young people how to code with Coderdojo. Employees also actively fundraise for the company’s charity of the year, the Irish Heart Foundation.

Chambers Ireland | CSR Awards 2014

12/09/2014 14:54:19

CSR Profile DHL EXPRESS IRELAND

CSR: Good for business Brand, Communications and Marketing Manager for DHL Express Ireland, Caroline Cannon, talks about why Corporate Social Responsibility is good for business, employee engagement and good for the community.

is to make Ireland the best small country in which to do business and a ‘Centre of Excellence’ for responsible and sustainable business practices.

CSR at DHL

Caroline Cannon, DHL Express Ireland

n a world where natural resources are becoming scarce, social issues are on the rise, and reputation has become a key factor for business, corporate social responsibility (CSR) has become a popular topic for discussion. For some, CSR is nothing more than a word which companies, of all shapes and sizes, ‘bandy about’ while for others it’s an opportunity to give back to society, engage staff in volunteer activities while making a real difference to local communities. Irish businesses are no strangers to CSR with many already engaged in CSR activities in their local communities. Whilst larger organisations such as DHL have dedicated CSR policies and strategies in place, not surprisingly, many small organisations don’t have a

‘formal’ CSR strategy. In saying that, CSR activities are widely recognised in Ireland through programmes such as Chambers Ireland’s Annual CSR Awards and not-forprofit networks such as Business in the Community Ireland (BITCI). In addition, studies show that organisations with responsible business strategies tend to demonstrate a better financial performance than less sustainable competitors. Indeed this latter point was reinforced in April of this year, when Minister for Jobs, Enterprise and Innovation Richard Bruton launched ‘Good for Business, Good for the Community’, Ireland’s National Plan on Corporate Social Responsibility 2014-2016. One of the Government’s key objectives

Chambers Ireland | CSR Awards 2014

013 CSR 2014_DHL.indd 13

Looking at CSR and ’Best Practices’ it’s clear the CSR strategy implemented by Deutsche Post DHL is an excellent example of an organisation that has embedded CSR into the very fabric of the organisation with employees embracing the spirit of volunteerism. Indeed, business success and social responsibility is part of our core business strategy as well as key metrics in the Deutsche Post DHL Group’s Strategy 2015. The aim of this strategy is for Deutsche Post DHL to become the employer, provider and investor of choice. Our guiding principle of ‘Respect and Results’ illustrates this point. We can only become truly successful by producing good business results while adequately respecting the needs of society. To this end, DHL’s corporate social responsibility programme, ‘Living Responsibility’ is an essential part of our business strategy. For DHL Express Ireland,

CSR and volunteerism has always been at the heart of our operation with a prominent culture of social responsibility and a long tradition of volunteering. Over the years, volunteers have initiated, supported and raised funds for many local projects. Last year, a team of eight amateur cyclists and a support crew, participated in ‘Race Around Ireland’, widely recognised as Europe’s most challenging endurance event, to raise money for charity while Bernard McCarthy, Managing Director, DHL Express Ireland, scaled Mouth Kilimanjaro. Furthermore, the entire DHL Express Ireland Board of Directors embarked on ‘The Four Peaks Challenge’, not forgetting their recent acceptance of the ‘Ice Bucket Challenge’, with all proceeds going to the Irish Motor Neurone Disease Association. In closing, while it’s clear CSR is good for business and good for the community, it’s also good for instilling a spirit of long-term volunteerism, engagement and a sense of community spirit among volunteers. But it’s also much more than that, it’s about giving back to the community in a successful business and socially responsible way.

12/09/2014 14:44:43

Every Breath is a gift...

Blowing bubbles is one of the many physiotherapy exercises that children with Cystic Fibrosis, like TJ here, need to do every day to be able to breathe properly. CF Ireland provides a range of supports, services and advocacy for people with CF in Ireland. And we need your help to do this!

Together we can change lives! Talk to us today about a charity partnership & getting your organisation involved: e: mcaldwell@cfireland.ie

To find out more about our work go to www.cfireland.ie Charity No: CHY 6350

233105_2L_CYSTICFIB_CMD_CIB.indd 1

11/9/14 09:26:36

Do you need support to start or develop your company’s employee volunteering programme?

volunteer ireland obair dheonach éireann

Volunteer Ireland provides a comprehensive Employee Volunteering Support service that will help your company increase the effectiveness and overall impact of its employee-volunteering programme. Our services are high quality, affordable and built on years of experience providing volunteer management training for many different types of organisations. We offer: • Training • Sourcing team volunteering projects • Consultancy • Volunteer management

For more information on how you can introduce a volunteering programme in your company contact Jack Clarke, Employee Volunteer Programme Co-ordinator at 01 6369446 or jack@volunteer.ie

www.volunteer.ie 232648_2L_Volunteer_CMD_CIBCSR.indd 1

014 CSR Ads.indd 1

12/09/2014 15:08:38

12/09/2014 15:12:29

CSR Profile Peter McVerry Trust

Opening doors for Homeless People Peter McVerry Trust works tirelessly to aid the marginalised and the disadvantaged in Irish society.

t Peter McVerry Trust, an average day can range from giving somebody a cup of tea and a warm place to rest to providing a place that someone can call their home. Regardless of how we help we treat each and every one of the 3,500 people that come into our services each year with dignity and respect. Since we were first established in 1983 by Fr Peter McVerry to tackle homelessness, the charity has helped thousands of young people on the margins of Irish society. Today, Peter McVerry Trust continues to tackle homelessness, drug misuse and social disadvantage by providing low threshold services to individuals with complex needs.

Children and Young People As a specialist in providing residential support and care to children who are out-of-home, Peter McVerry Trust operates four U18s residential services

in Dublin that cater for children from Dublin and the northern region. As part of our continuum of care model we also provide young adults with aftercare support. This ensures that when they exit children’s services they receive all necessary support from our specialised staff. In 2013 we supported 59 children and young adults in our U18s services; the youngest of which was just 13 years of age. We are now working to open the first ever youth café for homeless children in Ireland that will provide a safe haven and additional activities outside of normal hours to vulnerable teenagers and young adults. The vast majority of those that Peter McVerry Trust works with are young people. Last year 66 per cent of the people accessing our services were young men aged 35 or under. These are young people who receive support from Peter McVerry Trust not just around homelessness and housing, but also in areas

we believe that everyone has the right to a home and we actively work to achieve that by campaigning on the issue. Chambers Ireland | CSR Awards 2014

015 CSR 2014_Peter McVerry.indd 15

Jason has been housed by Peter McVerry Trust and started university in September 2014.

such as drug use, family and mental health.

Ultimately our objective is to eliminate homelessness, not just manage it. At Peter McVerry Trust we believe that everyone has the right to a home and we actively work to achieve that by campaigning on the issue. We also work to assist as many people as possible to secure a home through our Housing First Team, a team that includes dedicated accommodation finders and support staff who help people to find and sustain tenancies and re-integrate people into our society.

Preventing Homelessness

Support

In recent years we have seen a steady flow of people into homeless services, including more families and couples. We have responded to those needs by providing homes and dedicated services to these groups in addition to our traditional client group. We have also sought to increase our efforts to prevent homelessness. We provide two dedicated prevention services, one of which also houses Fr McVerry’s office. In addition to dedicated prevention teams we also provide targeted educational supports to students in vulnerable areas, helping them to achieve their full potential and avoid homelessness.

Everything that we do is heavily reliant on the support we receive from businesses, community groups and individuals across Ireland. While we receive some funding to operate homeless services, some of the most essential services that we operate receive little or no funding from the State. In order to operate those services we organise a wide range of events and appeals such as the Opening Doors Campaign around World Homeless Day and our Corporate Christmas Appeal. If you’d like to support our work or discover more about us check out our website at ww.pmvtrust.ie or call 01 823 0776. Thank You.

12/09/2014 14:28:04

CSR Profile Lidl

A Lidl help Going A Long Way Lidl has partnered with Barretstown to help thousands of children affected by cancer and other serious illnesses to enjoy being a child again. The retailer has also partnered with Crosscare to create Ireland’s First Mobile Food Bank. charity champions, known as Barretstown Buddies, such as charity auctions, sponsored runs and fun family events. Lidl customers have also generously supported by donating in store through the Barretstown secure coin collection spinners.

Partnership with Crosscare

Mobile Food Bank in partnership with Crosscare

idl have chosen to “be part of the magic” of Barretstown by committing to raising d1 million over three years and they are right on track having raised d330,000 in just one year. The company wants thousands of children, affected by cancer and other serious illness, to experience the magic of Barretstown and enjoy being a child again. This money goes towards supporting Barretstown’s goal to rebuild the lives of these children, and their families, through a life changing therapeutic recreation programme in a safe, fun and supportive environment. Barretstown is a residential camp for children with a serious illness offering a range of adventurous and

016 CSR 2014_Lidl.indd 16

challenging activities and supported behind the scenes by discreet medical attention and care - always for free. It is a break from hospitals, white coats and medical treatment and a chance for sick children to be children again: to have fun, to make new friends and create new memories – all within the beautiful and magical setting of Barretstown Castle in the Kildare countryside. A variety of fundraising initiatives took place over the last twelve months including the Bake-Off for Barretstown, an in-store promotion that saw 20 cent of every f1 spent in the bakery section donated to Barretstown. There have also been a myriad of fundraising activities in each store, led by Lidl employee

In September 2013 Lidl Ireland and the Crosscare Dublin Food Bank – Ireland’s only established food bank – announced details of a partnership launching Ireland’s first mobile food bank. The mobile food bank collects surplus food and non-food product on a daily basis from each of the participating Lidl stores in Ballyfermot; Pottery Road; Clondalkin; Walkinstown; Greenhills; Nutgrove; Stillorgan and Rathfarnham and distributes the product initially to the 70 charities working with those most in need, based in each of the localities. The remaining food is returned to the three Crosscare Community cafés catering for over 600 people on a daily basis and via a meals-on-wheels service for those housebound. As well as the surplus food product, Lidl provides a refrigerated van;

motor insurance and the required fuel with Crosscare manning the service with a team of trained volunteers. Over 10 per cent of people in Ireland are affected by food poverty, which means that they simply cannot afford to provide themselves and their families with the recommended daily amounts of food. People finding themselves at risk of food poverty include those living alone; families on low incomes; single parents and families with three or more children. Established over seventy years ago and running the food bank for over thirty years, Crosscare diverts over 550 tonnes of food from landfill and the new partnership with Lidl will result in an additional 300 tonnes of food being redistributed via their network to those most in need, almost doubling the waste saved from landfill. For more information on Barretstown go to www. barretstown.org. For more information on Crosscare Food Bank go to www. crosscarefoodbank.ie or for information on all of Lidl’s CSR activities visit the ‘community’ section on www.lidl.ie.

Chambers Ireland | CSR Awards 2014

12/09/2014 14:47:46

CSR Profile IPB

Inclusion is Key IPB’s Youth and Community Fund has been promoting social inclusion via community projects throughout Ireland.

thical business is at the heart of everything IPB does – part of the company’s mission statement is to put society at the heart of their goals. IPB believes that community-centred sharing is the future, and aim to set a new standard of community relations, for both themselves, and other companies. In 2012, the company set about creating a framework for their Corporate Social Engagement (CSE) model, identifying five keys areas for support. To this end, a €1 million fund for youth and community was created the following year with the goal of supporting local comunity initiatives. The fund particularly focused on increasing community participation and promoting social inclusion, and it is expected that a further €1 million will be awarded later this year. Today, the Fund’s aim is to see these 2014 initiatives continue to flourish, and for IPB to become a catalyst for change in how companies think and act in relation to their commitment to society.

Programmes of Promotion Projects were submitted by those who identified needs in their community, and recognised how much of a difference could be made with this new opportunity of funding. IPB’s assessment criteria specifically requested projects which will have a direct benefit to the local community, such as the provision of opportunities for people to engage in programmes promoting social inclusion, local business integration through community partnerships, physical/ mental health and wellbeing programmes and tackling issues such as isolation and loneliness of the aged community. The Fund was open to all local community and voluntary groups, clubs/associations and not-for-profit or charitable associations operating locally within the Republic of Ireland. In 2014, an unprecedented 1,987 submissions were lodged, with successful applicants feeling the benefits of IPB’s assistance. “We are delighted that this fund exists to assist

community groups in the good work they do. It was an unexpected bonus to have funds available when we least expected them. We have ambitious plans for our club, but little resources. So thank you very much, as the timing could not have been better,” said one member of Kilbeggan schoolboys and girls soccer club. Applications are processed via continued volunteerism on the part of IPB employees, who donated over 300 hours of extra curricular time in January 2014 in assisting in the evaluation process.

The Wider Picture The €1 million allocated for the Youth and Community Fund is only one part of IPB’s wider CSR agenda. Social dividends totalling €8 million have been committed by IPB since 2012, making the company one of the country’s largest corporate donors. A social dividend is allocated on an annual basis in support of the company’s Corporate Social Engagement (CSE) Framework. Recent CSR initiatives undertaken

The Youth and Community Fund has been a huge success thus far, however IPB view this as just the beginning. By funding such programmes and organisations, IPB is hopeful that other companies will take heed of their actions, and seek to emulate them.

Chambers Ireland | CSR Awards 2014

017 CSR 2014_IPB.indd 17

by IPB have included a 50:50 funding partnership with the Government in creating the €2 million IPB Gathering Ireland Fund - for local community and regional flagship events. A tripartite partnership, SportNation was formed with the Department of Transport, Tourism and Sport, which will see the investment of €3 million in sporting facilities across the country. They also support a number of other projects that fall under one of the themes of IPB’s CSE Framework: Diaspora, Community, Sport, Education and Business Innovation. One such example is Fighting Words, a creative writing centre co-founded by Roddy Doyle and Séan Love, which will result in greater access both regionally and in terms of numbers. The Youth and Community Fund has been a huge success thus far, however IPB view this as just the beginning. By funding such programmes and organisations, IPB is hopeful that other companies will follow their example. “By our actions, we also want other businesses to be more aware of corporate responsibility,” CEO Ronan Foley said. “IPB is confident that there is significant momentum and a solid foundation from which to build on.”

12/09/2014 14:30:21

she’s not air brushed, she’s not retouched, she’s just

Discover your perfect colours. Match Made Service

only at & boots.ie

232790_1C_Boots_CMD_CIB.indd 1

8/9/14 10:00:43

CSR Profile Boots Ireland

Giving Back to the Community Boots Ireland has partnered with various charitable organisations in its efforts to assist and improve Irish communities, including the Irish Cancer Society, which to date has raised over f400,000.

or over 18 years, Boots Ireland has used its pharmacyled expertise and support to help improve the health and well-being of local communities across the country. Our aim is for customers to view us as a business that puts something back into the community through our charity partnerships, our knowledgeable healthcare advisors and the dedication

of all our Boots colleagues. In 2012 Boots Ireland were delighted to announce the Irish Cancer Society as their charity partner. The aim of the partnership is to support people living with cancer in Ireland and to increase awareness, promote prevention and raise vital funds to support the Irish Cancer Society night nursing service. From the outset it has always been important to us that our

partnership allows us to use our healthcare expertise to develop cancer support services for our customers and their families, thereby creating a legacy for customer and patient care. In particular, our No7 beauty consultants are being trained to deliver post cancer treatment make up skills and we are developing a programme to enable our pharmacists to provide cancer guidance and

Boots raised over €205,000 for cancer in the second year of partnership

information to our customers and patients. Carmel O’Brien, Boots Ireland HR Director says: “We couldn’t do any of this without all our brilliant Boots colleagues who enthusiastically give their time and energy to make a real difference to the local communities that we serve. I’m very proud of what we have achieved so far and I look forward to continuing this great work now and into the future.”

THERE ARE CURRENTLY

48,000 PEOPLE LIVING WITH DEMENTIA IN IRELAND TODAY

THEY NEED YOUR

SUPPORT

233107_2L_Alzheimers_CMD_CIB.indd 1

Chambers Ireland | CSR Awards 2014

019 CSR 2014_Boots.indd 17

Please contact Jas on 01 207 3826 to discuss partnership options. www.alzheimer.ie 11/9/14 15:41:55

12/09/2014 14:32:27

CSR Awards Shortlist *LIC: Large Indigenous Company *MNC: Multinational Company

AWARDS 2014 Excellence in CSR Communication n Bluebird Care - An EngAGEment with Bluebird Care n Dell - Spread the word for Daffodil Day 2014 n Intel - Stakeholder Communications n Lidl Ireland - Lidl and Barretstown - Choose to be part of the magic Excellence in International CSR n Arthur Cox - Zambia Project n Deloitte - The Consultancy for Change Volunteering Trip n IBM Ireland - IBM Corporate Service Corps Program Excellence in Environment – LIC – Sponsored by the Environmental Protection Agency n Dawn Meats - Dawn Meats Sustainability n ESB - Ardnacrusha Station Sustainable Generation Initiative Excellence in Environment – MNC – Sponsored by the Environmental Protection Agency n AbbVie Ireland - AbbVie Ireland Operations - Reducing, Reusing and Recycling n Abbott Ireland - Abbott Ireland’s Waste, Water & Energy Programme (2009-2013)

020 CSR 2014_Company Shortlist.indd 20

n Dell - Dell Cherrywood Planet Team; Dell Green Technology n Heineken - “Brewing a Better Future” – Our Sustainability Vision Excellence in CSR by an SME n BCP Asset Management - BCP Staff Volunteering Programme n Colbert & Co - C&C Paperless Office n Hayes Culleton Introducing Wall Street to the Classroom n The Carmabola Ltd - Carambola Kidz Foundation-sponsored Library at St Thomas’ SNS, Jobstown, Tallaght, Dublin n Three Q Perms - Celebrate Nurses our Everyday Heroes (#Celebratenurses) Excellence in Community - Community Programme - LIC n Aramark Ireland - Building Community Day n Bord Gáis Networks Science Forward n DHR Communications DHR Working with and for The Liberties n Dublin Airport Authority - Giving Something Back

n EirGrid - EIRGRID SMART LEARNING PROGRAMME – Educational Outreach on STEM and Power n Eversheds - The Eversheds School Sports Day for Barretstown n IPB Insurance - The IPB Youth and Community Fund n KBC Bank Ireland Promoting inclusion and music in the community – feel the music n Lidl Ireland - Lidl and Crosscare – Partnering to create Ireland’s first structured food donation programme Excellence in Community - Community Programme - MNC n Citi - Access Outreach Programmes at UCD Access Centre and DCU Access Office n Diageo Ireland - Arthur Guinness Projects n HP in Ireland - HP Employee Volunteer Program - Blood Platelet Donations n Intel Ireland - Mini Scientist n KPMG - Get Cents with WALK n Microsoft Ireland Microsoft: IT for Non-Profits n MSD - MSD International Neighbour of Choice Programme

n Shell E&P Ireland Corrib Natural Gas: Social Investment Programme for Educational Inclusiveness n SSE Airtricity - The SSE Airtricity Community Fund Programme for Ireland Excellence in Marketplace CSR n Abbott Ireland - Abbott Nutrition Hospital to Home programme n EirGrid - Smart Grid Innovation Hub n MSD - MSD Cardio‐Metabolic Nurse Screening Service n Ulster Bank - Enabling Social Impact: Banking for the Non-Profit sector Excellence in Community Volunteering - LIC n A&L Goodbody Volunteering for Step Up – A&L Goodbody’s Community Programme n TTM Healthcare Volunteer @ TTM: helping to shape all of our communities n Ulster Bank - Jobnet: helping unemployed get back to work Excellence in Community Volunteering - MNC

Chambers Ireland | CSR Awards 2014

15/09/2014 16:39:26

CSR Awards Shortlist

Complete 2014 Shortlist n Abbott Ireland Abbott Ireland & Junior Achievement Partnership – Supporting Schools in the Community n BT Ireland - The Great BT Charity Shops Challenge n Citi - The Citi Volunteers Programme n Dell Ireland - Powering the Possible: Dell Ireland Gives Back to the Community n O2 - Employee volunteering for O2’s charity partner, Headstrong, The National Centre for Youth Mental Health n Oracle - Leadership in Society (LIS) n SSE Airtricity - The SSE Airtricity Community at Heart Volunteering Programme Excellence in Workplace - LIC n ESB - Positive Mental Health Promotion among ESB Staff n KBC Bank Ireland - Grass Roots Peer Supporter System Excellence in Workplace - MNC n Abbott Ireland LiveLifeWell – Mental Health Awareness campaign

n Aviva Health & HP - The Power of Prevention n Enterprise Rent-A-Car - Enterprise Founding Values – Workplace Diversity and Inclusion n Janssen Supply Chain Ireland - Fit4life is Janssen Supply Chain Ireland’s Health Promoting Team n O2 - O2 Quest n Oracle - Enhancing Lifeskills Programme Excellence in Community Partnership with Charity - LIC n Dublin Airport Authority - DAA Staff Charity Of The Year Programme - Supporting Irish Charities n eircom - eircom & Special Olympics Ireland (SOI) - The Partnership n Lidl Ireland - Choose to be part of the Magic – Lidl and Barretstown n Telecom Internet Federation - IBEC 116 123 Samaritans Ireland Free to Call Number n Ulster Bank - One Week in June

Chambers Ireland | CSR Awards 2014

020 CSR 2014_Company Shortlist.indd 21

Judging Panel The independent judging panel is made up of respected individuals working in various fields. The panel act independently at all times. This year’s judging panel is as follows:

Round One Judging Panel

Round Two Judging Panel

Cathal Divilly, Managing Director, Great Place to Work Deirdre Garvey, Chief Executive, The Wheel Bernie Gray, Board Member, Business in the Community Ireland Karen O’Leary, Chief Executive, National Consumer Agency Alan Ryan, Department of Environment, Community and Local Government

John Cunningham, Chair, Immigrant Council of Ireland Seán McLaughlin, Department of Environment, Community and Local Government Maura Quinn, Chief Executive, Institute of Directors Tomás Sercovich, Director of Communications and Industrial Relations, Forética Martin Tobin, CEO, European Recycling Platform

Excellence in Community Partnership with Charity - MNC n BNY Mellon - BNY Mellon and Dublin Simon Community Partnership n Boots Ireland - Boots Ireland & The Irish Cancer Society n Covidien - Covidien/Irish Heart Foundation Blood Pressure Roadshow

n Dell Ireland #DAFFODILDAY2014 n M&S Ireland - Marks & Spencer Ireland’s Charity Partnership with the Marie Keating Foundation n Microsoft Ireland Youth2Work n Vodafone - Vodafone Ireland & Young Social Innovators ‘Go Do’ Partnership

15/09/2014 16:39:10

An executive night with a difference. You could call it a networking event for Ireland’s business leaders. Except that instead of dinner and speeches, it’s sleeping bags and conviviality in the unique surroundings of the Dublin’s Iveagh Gardens or Cork’s historic City Gaol. It’s a night to raise funds and awareness of homelessness. Since 2012, over 120 business leaders have slept out and raised over €675,000. Past participants include business leaders from Aviva, Deloitte, PayPal, Glanbia, Google, The Irish Times, KBC, BOI and Toyota. Please join us on Friday 17th October 2014 and give one night to change a lifetime. See focusireland.ie

SPONSORED BY

Call 01 881 5900 Visit focusireland.ie Find us on DIR3058_Focus_SAL_Business_Ireland_297x210.indd 1 043_BI Q2 2014_My Dublin Chamber.indd 56

05/06/2014 13:17 09/07/2014 11:22:45

AWARDS 2014

Thursday 18th September The Ballsbridge Hotel Ballsbridge, Dublin 2

023 CSR 2014_Company Shortlist Profiles.indd 23

15/09/2014 10:48:37

CSR awards companies shortlisted

Excellence in

CSR Communication Bluebird Care An EngAGEment with Bluebird Care An EngAGEment with Bluebird Care was launched in response to Ireland’s rapidly growing ageing population. The initiative was a free nationwide road show, chaired by George Hook and attended by 1,000 people in five locations. The events debated four key themes. Their first theme was ‘Home Security’ with An Garda Siochána. The second, ‘the Impact of Austerity on Older People’ with Age Action, Alone and the Association of Retired Public Service Organisations. The third was ‘Homecare & Healthcare’ with Home & Community Care Ireland, Institute of Public Health Nursing and a consultant geriatrician. The final theme debated was ‘Growing Old is a Virtue’ with Respond and Active Retirement Ireland. Bluebirdcare.ie

023 CSR 2014_Company Shortlist Profiles.indd 24

Dell

Intel

Spread the Word for Daffodil Day 2014

Stakeholder Communications

Dell Ireland, as the lead partner with the Irish Cancer Society on Daffodil Day, created a high stakes communications campaign, Spread the Word for Daffodil Day, seeking to heighten awareness of the campaign. Dell was a true partner to the campaign, with employees having volunteered their time and skills to ensure the success of Daffodil Day in 2014, and the communications effort aimed to broaden awareness of the extent of the employees’ impact. Through the communications programme 1,707 traditional media hits were secured, with thousands of posts and likes through social media channels and over 750 downloads of the app. Dell.ie

Intel has built positive and constructive relations within the community and beyond by maintaining an open dialogue with their stakeholders. They have communicated their social and environmental goals and activities, events, new investments and more — the goal being to include stakeholders in the management of change and the achievement of social, economic and environmental objectives. Intel has established different communication methods that are tailored to the needs of their stakeholders which they have defined under two categories; those internal to Intel and those external. Intel used a variety of online, face-to-face and print platforms for their internal and external audiences. Intel.ie

Lidl Ireland Lidl and Barretstown – Choose to be part of the Magic In 2013, Lidl announced a s1 million partnership with Barretstown in supporting the magical works of the children’s charity for the next three years. As part of its fundraising, Lidl has used their 138 stores nationwide as media space and has engaged their staff to raise awareness about the charity. Lidl has raised over s210,000 for the children’s charity with several initiatives planned over the next three years including: additional advertising support, frequent instore promotions and continuing to mobilise over 3,700 employees across Ireland to create awareness and raise funds for the children’s charity. Lidl.ie

Chambers Ireland | CSR Awards 2014

15/09/2014 10:49:04

CSR awards companies shortlisted

Excellence in

International CSR Arthur Cox

Companies of all shapes and sizes are gearing up and engaging in innovative CSR strategies that demonstrate their commitment to their stakeholders, local communities and the environment.

Zambia Project

The Consultancy for Change Volunteering Trip

The Zambia Project was designed to raise standards of living in rural regions of Zambia. The project has renovated a dilapidated rural medical clinic servicing a population of 5,700 into a leading rural clinic. Electricity and running water were provided; sanitation facilities and a maternity ward were also constructed. Farmers were educated in better farming practices, along with the introduction of rice farming. Their current chapter is to build radio schools to provide a governmentapproved curriculum to children who cannot attend formal schools. Funding has also been provided to local schools, an infant-feeding programme, a biogas initiative and an orphanage. Arthurcox.com

The Deloitte Nurture Africa Consultancy for Change Volunteering trip included a two week volunteering placement with Nurture Africa in Nansana, Uganda, where 17 staff from Deloitte travelled as part of a 44 member volunteer group. The mission was to nurture the physical and emotional development of children in Uganda who are infected with or affected by HIV, by providing access to healthcare and education. Staff put their professional skills to use by helping to upskill local people with computer programmes, by giving financial advice and by helping out with strategic advice, planning for grant applications and forming policies. Deloitte.com/ie

Chambers Ireland | CSR Awards 2014

023 CSR 2014_Company Shortlist Profiles.indd 25

Deloitte

IBM Ireland IBM Corporate Service Corps Program The Corporate Service Corps provides IBM employees with high quality leadership development while delivering high quality problem solving for communities and organisations in emerging markets. The program sends groups of 10 - 15 employees from different countries with a range of skills to an emerging market for four week communitybased assignments. During the assignment, participants carry out work in communitydriven economic development, healthcare and education projects, working at the intersection of business, technology, and society. By the end of 2014, IBM will have deployed almost 3,000 employees to projects in over 35 countries globally. Ibm.com/ie

15/09/2014 10:49:28

CSR awards companies shortlisted

Excellence in

Environment Dawn Meats What is important for companies to remember is that a CSR strategy must be something close to the companyâ&#x20AC;&#x2122;s own values and can often be delivered at little or no cost.

Large Indigenous Company 26

023 CSR 2014_Company Shortlist Profiles.indd 26

ESB

Dawn Meats Sustainability

Ardnacrusha Station Sustainable Generation Initiative

The Dawn Meats Sustainability project was a collaboration between Dawn Meats, EPS, and SEAI through the Better Energy Communities Programme. Dawn Meats worked along with the local community to undertake an energy retrofit of a housing estate for the elderly, to help combat fuel poverty. The programme also collaborated with an energy retrofit of the local parish hall and community centre to help provide a more energy-friendly community. There has been a 90 per cent thermal energy improvement, a thermal efficiency upgrade of local community assets, and construction of an ecological park adding environmental and biodiversity value. Dawnmeats.ie

Through the joint effort between ESB Trading and the Ardnacrusha operations department, the Ardnacrusha Station Sustainable Generation Initiative was devised. This initiative changed the way Ardnacrusha operated their four generating units, thereby improving its performance and positively impacting ESBâ&#x20AC;&#x2122;s renewable energy output. The station now runs at maximum load for over 90 per cent of the time. Prior to the initiative, units were being run at a minimum load for 50-60 per cent of the time. Today 99.3 per cent of energy is traded. This maximisation of load running has increased station efficiency and has lead to environmental benefits. Esb.ie

Companies are continuously breaking boundaries and coming up with innovative approaches to CSR. Chambers Ireland | CSR Awards 2014

15/09/2014 10:49:44

CSR AWARDS COMPANIES SHORTLISTED

Excellence in

ENVIRONMENT ABBOTT IRELAND

ABBVIE IRELAND

Abbott Ireland’s Waste, Water & Energy Programme (2009-2013)

AbbVie Ireland Operations – Reducing, Reusing and Recycling

Safeguarding the environment is a key strategic priority for Abbott which is led by their Environmental, Health & Safety (EHS) teams. The EHS teams across Abbott sites lead projects that positively impact business, communities and employees. Abbott has developed a comprehensive management and governance system which integrates environmental considerations into their day-to-day planning and business processes. By 2013, all six manufacturing sites in Ireland had achieved Zero Waste to Landfill status. Some sites changed cooling towers, installed ecoflow cisterns, introduced rain water harvesting and undertook leak surveys. They continue to seek additional reductions in water, waste and energy. Abbott.ie

AbbVie’s environmental health initiatives in Cork and Sligo are based on the three principles of reduce, reuse and recycle. The AbbVie Sligo facility’s installation of an oil to gas system and heat recovery unit saw an annual saving of $94 million and an annual reduction of 266 tonnes of CO2. AbbVie’s Cork facility collected and diverted end of life plastic for fuel recovery into synthetic fuels that are cleaner and low in sulphur. The plant also introduced a new waste wooden packaging collection service, diverting all waste for reuse, rather than recycling alone. The site directs zero waste to landfill. Abbott.ie

DELL

HEINEKEN

Dell Cherrywood Planter Team; Dell Green Technology

Brewing a Better Future – Our sustainability vision

The Dell Cherrywood campus saw to the commitment of the Dell Green Technology initiatives. Measures taken include using energy efficient technology. Dell offers its customers the latest technologies which reduce their energy usage when replacing an existing IT infrastructure. They also offer safe, secure, and responsible recycling solutions for their technology. These include free consumer recycling, asset resale services and printing supplies recycling. Dell’s partnership with CAMARA allows the donation of technology to be used for improving education and livelihood skills in disadvantaged communities around the world. Dell.ie

Launched in 2010, Brewing a Better Future is a comprehensive and integrated sustainability strategy by Heineken that focuses on four key areas: protecting water resources, reducing CO2 emissions, sourcing sustainably and advocating responsible consumption. The initial three year plan from 2010 - 2013 saw the achievement of environmental targets in reducing energy and water levels by 15 per cent across the brewing facility. In 2012, Heineken Ireland was one of only three operating companies in Heineken’s worldwide network to meet their targets across all aspects of the programme. A success the company has repeated in 2013. Heineken.ie

MULTINATIONAL COMPANY

Chambers Ireland | CSR Awards 2014

023 CSR 2014_Company Shortlist Profiles.indd 27

15/09/2014 10:50:00

CSR AWARDS COMPANIES SHORTLISTED

Excellence in

CSR BY AN SME BCP ASSET MANAGEMENT

HAYES CULLETON

BCP Staff Volunteering Programme

Introducing Wall Street to the Classroom

The BCP Staff Volunteering Programme is a programme which runs every quarter whereby BCP staff nominate a charity. BCP staff then volunteer their time to help in any way that the charity feels is beneficial. Their first project involved cooking dinner for the families of the Ronald McDonald House. The charity was nominated by a staff member who had family using the facility. The staff provided dinner for 40 people and donated over 200 to the hospice. This quarter’s chosen charities nominated by the BCP staff include a tree planting and literacy programmes. Bcp.ie

Introducing Wall Street to the Classroom was an eight week Transition Year module which armed students with an introductory knowledge of navigating and investing in the stock market. Hayes Culleton developed the instructional design, presentation slides, teachers’ notes, blog posts, a suite of videos, and suggestions as to how to dovetail the content with Leaving Cert subjects and a set of useful links and multimedia as the materials. Hayes Culleton delivered in-services to teachers as well as to undergraduate students in UL. The module is now taught in Transition Year across Ireland. Hayesculleton.com

THREE Q PERMS Celebrate Nurses our Everyday Heroes (#CelebrateNurses) Three Q Perms has created the Celebrate Nurses our Everyday Heroes initiative to get positive recognition for nurses in society. The online E-book #CelebrateNurses is an online collection of comments for nurses to reinforce the positive recognition of their work. #CelebrateNurses has grown from an in-house event to an event that includes key stakeholders in the nursing industry as well being inclusive of everyone in society. Their goal is to get all members of society to #CelebrateNurses during International Nurses Week and eventually have a Celebrate Nurses Day that is recognised as a national day. 3qrecruitment.ie

COLBERT & CO THE CARAMBOLA LTD Sponsored Library at St Thomas’s SNS, Jobstown, Tallaght, Dublin

Carambola Kidz Foundation, the charitable arm of Carambola.ie – Ireland’s leading supplier of bespoke healthy school lunches to disadvantaged schools – provided the seed capital and formed a team that helped to create a library in St. Thomas’s Senior National School in Jobstown, Tallaght, Co Dublin. The library, a former computer room, was transformed into a bright, colourful space with the help of many people both internal and external to Carambola and was opened in January 2014 by Sorcha Furlong. As part of the project, a team of junior librarians have been trained up to monitor the day-to-day operations of the library. Carambola.ie

SME

SMALL AND MEDIUM ENTERPRISE

023 CSR 2014_Company Shortlist Profiles.indd 28

C&C Paperless Office

Over the past year C&C has been committed to reducing their paper by 60 per cent. At the initial introduction of the project C&C was using up to 80 sheets of paper per property. As well as client info sheets, tenant/ purchaser info, references and proof of deposit, C&C was spending a huge amount of time and money printing forms for move ins. Through online signature systems, cloud storage and handheld tablets, C&C has reduced each file down to essential documents only which amount to 22 pages. The office target is to be paperless by November 2014. Colbertandco.i.e Chambers Ireland | CSR Awards 2014

15/09/2014 10:50:51

CSR awards companies shortlisted

Excellence in

LIC

Community Community Programme

Aramark Ireland

Bord GÁis Networks

DHR Communications

Building Community Day

Science Forward

DHR Working with and for The Liberties

Science Forward is a science educational programme for sixth class students designed to nurture their interest in science. The programme, developed by Bord Gáis Networks in partnership with Junior Achievement Ireland, is delivered to over 2,000 students nationwide. Pupils from over 80 primary schools are brought to third level sites and trained in science experiments. Volunteers lead the students through workshops relating the relevance of science in everyday life. Learning how the brain functions and identifying fingerprints are amongst the programme features. Bordgaisnetworks.ie

DHR Working with and for The Liberties project is aimed at using DHR employees’ skills to enhance the local community. It centres on providing pro bono PR support to a number of local community groups. Beneficiaries include local schools, D8CEC (Dublin 8 Community Education Centre), Thomas Street Business Association and the South-West Inner City Local Employment Centre. It aims to facilitate employees to participate on the boards of local groups, and to provide strategic counsel to community organisations. Additionally, the project works to promote a positive perception of The Liberties and to increase investment and visitor numbers. Dhr.ie

Aramark employees volunteered to help Ballyfermot Family Resource Centre, a community facility supporting the development of individuals and families in Dublin. A number of tasked were completed by the team including: rebranding the Cup and Spoon Café with updated logo murals and creating an outdoor seating area for the clients, repainting the community rooms and the entrance foyer, repainting the children’s waiting area and, finally, re-landscaping planters throughout the centre’s parking area. The highlight of the day was completing an Opportunity Zone for Workforce Readiness, a room where adults can gain job readiness skills and learn about job opportunities. ARAMARK.ie

LIC

Large Indigenous Company

Giving Something Back

The Giving Something Back project of Dublin Airport Authority (DAA) reinforces their commitment towards the community. Last year saw 35 second level students participate. The project aims to inspire and prepare young people to stay in school and finish their education, while gaining a better understanding and interest in the business and aviation world. Sessions for the students include: site visits, talks, CV and interview preparation, mock interviews, company overviews, final wrap-up sessions and in some cases an optional session such as customer care, team work or business etiquette. DAA.ie

EirGrid SMART LEARNING PROGRAMME – Educational Outreach on STEM and Power The educational outreach programme, EirGrid Smart Learning on STEM and Power, promotes interest and knowledge of STEM subjects and an understanding of the electricity transmission system. The core Schools Science Programme was developed and delivered by EirGrid staff. These live interactive presentations demonstrate scientific experiments which illustrate the principles that underpin electricity transmission. Shows take place to facilitate student attendances and learning. Other elements include an Agri Colleges programme, involvement with the Engineers Ireland STEPS programme and participation in the Science and Technology in Action Programme. They also hold a STEM showcase at the annual National Ploughing Championships. Eirgrid.ie

Chambers Ireland | CSR Awards 2014

023 CSR 2014_Company Shortlist Profiles.indd 29

Dublin Airport Authority

15/09/2014 10:51:23

CSR awards companies shortlisted

Excellence

in Community

LIC

Community Programme - Continued from Page 29

Eversheds The Eversheds School Sports Day for Barretstown Eversheds and Barretstown have partnered together for the annual Eversheds School Sports Day. The event includes a series of team events for businesses who participate in an old-style school sports day. Gathered at Herbert Park, teams competed in traditional events like the egg and spoon race, the three legged race, wellie throwing, and more. To date, there has been three Eversheds School Sports Days for Barretstown in which there was approximately r35,000 raised. Paddy Power also supported the 2013 event and offered odds on all the teams taking part, with all the proceeds going towards the final fundraising tally. Eversheds.ie

IPB Insurance

KBC Bank Ireland

Lidl Ireland

The IPB Youth and Community Fund

Promoting inclusion and music in the community – Feel the Music

Lidl and Crosscare – Partnering to create Ireland’s first structured food donation programme

The IPB Youth & Community Fund makes money available to strengthen local communities by community participation and social inclusion through the stimulation and support of local organisations and initiatives. Today, IPB has allocated a funding of s1 million. The Fund is open to community and voluntary groups, clubs or associations as well as not-for-profit and charitable organisations. There are six specific activities; Arts and Culture, Community Development, Environment, Elderly, Physical Activity & Sport and Youth. Organisations are invited to apply for funding of between s2,500 and s7,000 or between s10,000 and s15,000. Ipb.ie

Strong CSR practices help to attract customers and employees and will help distinguish Ireland as a great place to do business.

023 CSR 2014_Company Shortlist Profiles.indd 30

In 2013, KBC sponsored Feel the Music, a project run by the Mahler Chamber Orchestra’s (MCO) Education and Outreach Programme and the National Concert Hall. Feel the Music engages hearingimpaired children to explore how music can be experienced by all the senses. KBC is proud to support a variety of groups in society through music which endeavour to build culture in an inclusive and community driven way. In 2013 KBC also sponsored the ‘In Tune: A Millennium of Music’ exhibition for six months revealing the Trinity College Library’s musical treasures after centuries of being hidden from the community. Kbc.ie

As a retailer Lidl has a substantial amount of food waste due to the high quality standards placed on fresh goods. To this end, Lidl has joined with a mobile foodbank to collect surplus food and non-food product on a daily basis from each of the participating Lidl stores in Dublin. The products are then distributed - initially to the 70 charities working with those most in need. The remaining food is returned to the three Crosscare Community Cafés catering for over 600 people on a daily basis and via a Mealson-Wheels service for those housebound. Lidl.ie

LIC

Large Indigenous Company

Chambers Ireland | CSR Awards 2014

15/09/2014 10:51:47

CSR awards companies shortlisted

Excellence in

Community Community Programme

Citi Access Outreach Programmes at UCD Access Centre and DCU Access Office The Citi Foundation funds two outreach programmes for the access of services at UCD and DCU. The Access Service in third level colleges empowers and supports students from socio-economically disadvantaged backgrounds to progress to third level. The Future You Mentoring Programme at UCD showcases successful college students from these communities, pairs the mentors with their local schools and communities and via a closed social network allows the students to interact with the mentees. Guiding the Way Forward at DCU creates a specific curriculum in careers focusing on personal and professional development and provides workshops for parents, teachers and the students. Citigroup.ie

Diageo Ireland

Arthur Guinness Projects The Arthur Guinness Projects is an initiative run by Diageo Ireland to champion and celebrate people whose ideas, passion and spirit are enhancing and shaping our culture and identity. Diageo Ireland has provided 14 initiatives with s500,000 in resources, both physical and financial. Each initiative received a bursary of up to s50,000 as well as advice and mentoring. A panel of 16 experts were enlisted to pass on their wisdom and experience to recipients of the grant. The programme sets out to support and promote four areas of Irish talent, creativity and culture: Music, Sport, Arts and Food. Diageo.ie

HP in Ireland

Intel Ireland

HP Employee Volunteer Program – Blood Platelet Donations

Mini Scientist

Through HP’s Global Volunteer Challenge (GVC), HP Employees have partnered with St. James’ Hospital Platelet Clinic to create awareness around blood platelet donation, while giving back to the community. Two years later, under the banner of social innovation and the leadership of one employee, Martin Ruane, HP Leixlip achieved its objective with 26 donors making 189 blood platelet donations. Martin Ruane used the medium of coffee talks, business forums, newsletters, information clinics to generate awareness of the initiative. HP Leixlip has successfully achieved one per cent of Ireland’s platelet donor population. Hp.com/ie

The Intel Mini Scientist is a competition which gives 8-12 year-old students the chance to explore science through project based learning and exhibitions. The students participate in science exhibitions for which they develop visual displays and accompanying project books based on a scientific area aligned with the national primary science curriculum. Students develop science related projects which are then exhibited at fairs and within their own schools. Winning projects selected at this school level exhibition then go on to take part in the Mini Scientist Grand Final event. Intel.ie

KPMG Get Cents with WALK

Multinational Company

KPMGs’ Get Cents programme displayed how an organisation can build on an existing model and through direct staff engagement, harness their skill-set to make a real difference to diverse marginalised groups. These marginalised groups included disadvantaged youths who dropped out of school (North Wall Community Training Centre), homeless people (Depaul Ireland) and young people with disabilities (WALK). The concept included small group hands-on engagement with marginalised people in society focusing on money management, savings and budgeting. This programme has equipped many with the knowledge to help them adapt and live independently.Kpmg.com/ie

Chambers Ireland | CSR Awards 2014

023 CSR 2014_Company Shortlist Profiles.indd 31

15/09/2014 10:52:10

CSR awards companies shortlisted

Excellence

in Community Community Programme - Continued from Page 31

Microsoft Ireland Microsoft: IT for NonProfits IT for Non-Profits is a committed programme driven by Microsoft and their employees. The non-profit sector is able to realise the potential of new technologies through training, mentoring and by making both the software and the technology available to them. This year Microsoft donated 8,000 hours of their time to the non-profit community, fundraised s200,000 that benefitted 60 non-profit organisations, and donated s8 million in software to non-profit organisations across the country. Today the programme runs automatically and is part of the company’s everyday activities onsite. Microsoft.com

023 CSR 2014_Company Shortlist Profiles.indd 32

MSD MSD International Neighbour of Choice Programme Through the International Neighbour of Choice Programme, MSD in Ireland has provided over €260,000 worth of grants to fund 14 very diverse local community projects. The programme supported non‐profit organisations that delivered much-needed services, provided access to facilities and improved the quality of life of local residents. Projects ranged from funding multi‐sensory equipment for the Laura Lynn children’s hospice to providing musical instruments so that children in a local school are given the opportunity to learn how to play music. Through the programme, MSD in Ireland has also developed longstanding relationships and engaged employees with the local organisations. Msd-ireland.com

Shell E&P Ireland

SSE Airtricity

Corrib Natural Gas: Social Investment Programme for Educational Inclusiveness

The SEE Airtricity Community Fund Programme for Ireland

Shell’s Educational Inclusiveness Programme addresses the educationally disadvantaged in the Erris region of North Mayo. The initiative provides a range of 11 separate, but closely aligned, educational supports from primary to third level, which includes direct and indirect support. The comprehensive programme aids teachers in their work, helps students to develop their potential to the full and supports families who want their children to progress to third level education. Shell will continue to deliver benefits, address local needs and build capacity in a sustainable way, throughout the 1520 year life of the Corrib gas field. Shell.ie

Through the SSE Airtricity Community Fund local organisations can apply for funding towards energy efficiency and sustainability projects. Each fund operates every year for the typical 25-year lifetime of the wind farm. Sports clubs, community halls, schools, charities and many more have benefited so far. SSE Airtricity works with communities to offer guidance on applications to ensure each gets the maximum benefit from funding. Since 2005 SSE Airtricity has invested around s3.5 million towards more than 1,500 locally-led projects in rural Ireland. In 2014/2015 funding is projected to reach s1.1 million annually. Airtricity.com

Chambers Ireland | CSR Awards 2014

15/09/2014 10:52:29

CSR awards companies shortlisted

Excellence in

Marketplace CSR Abbott Ireland Abbott Nutrition Hospital to Home programme The Abbott Nutrition Hospital to Home service was first established in 1998. This free service offers comprehensive bespoke education and support services for health care professionals, carers and patients to support the transition of tube fed, vulnerable patients from hospital back to the community. Administrative support ensures that the HSE staff have more time for frontline services in an extremely busy hospital setting. The programme supports HSE staff and ensures they are focused on patients requiring care within the hospital setting. Abbott.ie

EirGrid

MSD

Smart Grid Innovation Hub

MSD CardioMetabolic Nurse Screening Service

The Smart Grid Innovation Hub (SGIH) is a collaborative initiative between EirGrid plc and the National Digital Research Centre to promote the development of innovative Smart Grid ideas on the island of Ireland. Support provided by the SGIH is tailored for each specific project or company depending on its stage of development and/or specific support requirements. Supports offered include: provision of technical expertise, business model review workshops, introductions and collaborations across the industry, facilitating product prototyping and trialing and the provision of support for investment. Eirgrid.com

Chambers Ireland | CSR Awards 2014

023 CSR 2014_Company Shortlist Profiles.indd 33

MSD’s Cardio‐Metabolic Nurse Screening Service has trained healthcare professionals on how to set up and run clinics and create a patient register for surgeries to assist them in the management and monitoring of their at risk patients. As part of the programme, approximately 44 local cardiac screening clinics took place each month. Today the service has provided free cardiac screening to over 10,000 patients from all across Ireland. Locations focused on those communities and patients not in close proximity to major medical centres and therefore areas of most need. In 2013, over 500 patients per month visited their local screening clinic. Msd.ie

Ulster Bank Enabling Social Impact: Banking for the Non-Profit sector In partnership with the representative body for non-profits, The Wheel, Ulster Bank developed an innovative proposition tailored to the needs of the sector and used a cause marketing approach ‘Enabling Social Impact’ to differentiate itself as a value-led, socially responsible business and preferred banking partner for the sector. Alongside discounted banking services and professional relationshipmanagement support, the proposition also provided access to Ulster Bank’s charitable ‘Giving Schemes’ and a package of training and development supports targeted at the needs of the sector. Ulsterbank.ie

15/09/2014 10:52:43

CSR awards companies shortlisted

Excellence in

Community

LIC

Volunteering

A&L Goodbody

TTM Healthcare

Ulster Bank

Volunteering for Step Up – A&L Goodbody’s Community Programme

Volunteer @ TTM: Helping to shape all of our communities

Jobnet: Helping unemployed get back to work

Volunteer @ TTM encompasses a range of voluntary, charitable and fundraising activities organised by TTM Healthcare and its employees. All TTM staff are invited to take one half-day off work each month to volunteer with a charity of their choice. From large scale commitments, such as their charity Care Leavers Ireland, to taking to the streets in February 2014 to perform Random Acts of Kindness, volunteerism is a key part of TTM’s commitment. While in the office charitable efforts continue as virtual cycling trips, Wii championships and bakeoffs are organised to benefit worthy causes. Ttmhealthcare.com

Working in partnership, Ulster Bank and Jobcare are helping unemployed professionals to improve their employment prospects. By volunteering at the top of their skill sets, Ulster Bank’s HR team of 61 people have contributed more than 400 hours in training and confidence building for Jobcare’s clients. The partnership has included group workshops, individual career advice clinics, mock interviews, CV preparation, mentoring and networking. Ulster Bank has also provided conferencing facilities for Jobcare’s Network 2 Getwork events, and delivers, through its Training Academy, a quarterly training programme to support Jobcare staff who work with long-term unemployed clients. Ulsterbank.ie

Step Up gives everyone at A&L Goodbody an opportunity to make a difference in the company’s local community. A number of community programmes have been initiated in key focus areas; Education, Enterprise, and Pro bono. The firm is heavily involved in the organisation of the Calcutta Run, a legal fundraiser in aid of the Peter McVerry Trust and GOAL. To date, 81 charities have benefited from their legal advice and expertise at no cost, valued at s750,000. In the last year, A&L Goodbody has achieved approximately 5,800 volunteering hours through pro bono and community programmes. Algoodbody.ie

LIC

Large Indigenous Company

023 CSR 2014_Company Shortlist Profiles.indd 34

Chambers Ireland | CSR Awards 2014

15/09/2014 10:54:01

CSR awards companies shortlisted

Excellence in

Community Volunteering

Abbott Ireland

BT Ireland

Abbott Ireland & Junior Achievement Partnership – Supporting Schools in the Community

The Great BT Charity Shops Challenge

For the past 11 years, Abbott Ireland has partnered with Junior Achievement Ireland to deliver education programmes in the classroom for students aged 6-18 years to complement and support the formal education system. To date over 500 Abbott employees have mentored more than 14,600 children in over 100 schools in local communities, with an emphasis on schools that are designated as disadvantaged. Each employee volunteer is required to undergo training and 10-15 hours of volunteering to deliver programmes during each academic year. The course content, materials and pedagogy engage the volunteers with students to share their passion for education. Abbott.ie

In October 2013, over 170 BT volunteers took part in the first BT Charity Shops Challenge. Employees stepped out of their jobs to ‘take over’ 17 charity shops (ten Irish Cancer Society shops in the Republic of Ireland and seven Marie Curie shops in Northern Ireland) to help raise funds for both charities. Teams competed against each other, using planning, marketing and selling skills to generate extra stock, raise the profile of the shops locally, attract more volunteers and customers and generate the biggest increase in shop-takings on the day. A total of s100,000 was raised for the two charities. Btireland.ie

Citi The Citi Volunteers Programme Citi provides their employees with one paid day off each year to volunteer with an organisation of their choice. In 2013, over 400 employees participated in a range of initiatives. Employees volunteer to fundraise each year on Daffodil Day for the Irish Cancer Society. Employees raised s20,368 for the charity in 2013 and again raised over s20,000 in 2014. Global Community Day 2013 saw employees’ participation raise s10,730 for the Irish Heart Foundation. A number of Citi’s senior management hold board membership positions in community organisations where they volunteer their time and expertise. Citigroup.com

Dell Ireland Powering the Possible: Dell Ireland Gives Back to the Community Dell’s Powering the Possible initiative had employees volunteer their time to help raise funds and give practical help to multiple causes. To support this, Dell provides an employee with s150 to donate to charity after that employee volunteers ten hours per quarter. Separately, Dell has another initiative whereby it matches eligible employee donations euro for euro. In 2013, 33,000 hours were volunteered with s188,446.70 raised for charities through volunteer rewards. On top of this, s90,021.71 was raised for charities through a series of volunteer-run fundraising events. Dell.ie

Multinational Company

Chambers Ireland | CSR Awards 2014

023 CSR 2014_Company Shortlist Profiles.indd 35

15/09/2014 10:54:58

CSR awards companies shortlisted

Excellence

in Community Community Programme - Continued from Page 35

Oracle

Employee volunteering for O2’s charity partner, Headstrong, The National Centre for Youth Mental Health

Leadership in Society (LIS)

O2’s employee volunteer programme provides volunteering opportunities to their employees that support its charity partnership with Headstrong, The National Centre for Youth Mental Health. The O2 Mentor programme allows employees to provide advice, support and encouragement to young people. In 2013, 76 employees volunteered as mentors gaining 509 volunteer hours and helping 112 Think Big projects and young people. Through a combination of mentoring; painting; and volunteering for Jigsaw, the Tour De O2 cycle, the Docklands Run and Great Limerick Run, 190 employees volunteered 1,103 hours of their time and helped raise over s40,000 for Headstrong in the process. O2online.ie

Multinational Company 36

023 CSR 2014_Company Shortlist Profiles.indd 36

Oracle’s Leadership in Society implemented their technology and resources to advance education, protect the environment, promote diversity and enrich community life. This programme supported employee volunteerism and worked in partnership with non-profit organisations. Through year round activities and focused initiatives employees aim to achieve positive change in communities. One example of their nine replicable initiatives is the Language Exchange & Connect @Lunch which connects 200+ employees, per year, with an interest in learning about different languages, different cultures and internal departments. Here, employees are able to volunteer their time to teach others a new language. Oracle.ie

SEE Airtricity The SEE Airtricity Community at Heart Volunteering Programme SSE Airtricity launched its Community at Heart volunteering programme in 2011, an initiative that sees the company provide each staff member with one day’s paid leave per year which they can donate to a registered charity or organisation of their choice. In 2013/2014, 80 per cent of staff volunteered a day working for over 47 charities including: The Irish Cancer Society, The Irish Hospice Foundation, Laura Lynn House, Barretstown, the ISPCA, Temple Street Hospital, An Cosan, Our Lady’s Children Hospital Crumlin, and Barnardos. Airtricity.com

Government have come to realise the important role that CSR can play in Ireland’s economic recovery. Chambers Ireland | CSR Awards 2014

15/09/2014 10:55:23

CSR awards companies shortlisted

Excellence in

Workplace ESB Chambers Ireland continues to work to promote the benefits and importance of CSR. One of our core goals is to ensure that all companies, large and small, see the value that CSR can bring.

Large Indigenous Company Chambers Ireland | CSR Awards 2014

023 CSR 2014_Company Shortlist Profiles.indd 37

Positive Mental Health Promotion among ESB Staff ESB has initiated the Positive Mental Health promotion among their staff to support and encourage self-awareness, develop coping strategies and where necessary, provide access to more acute intervention routes. The company has recently introduced new elements to its range of support for staff concerned about personal mental health issues or about issues with friends and colleagues: the Mind Ur Buddy Programme, the Mental and Financial Health Seminar series and a confidential counselling service for staff, available on a 24/7 basis. Esb.ie

KBC Bank Ireland Grass Roots Peer Supporter System In 2013, KBC Bank Ireland launched the Peer Supporter System, a confidential service â&#x20AC;&#x2DC;for staff, by staff.â&#x20AC;&#x2122; The system is provided by specially trained staff members who have been exposed to a distressing and upsetting customer experience within the course of their duties. The Peer Supporters have been trained specifically for this role. The Peer Supporter System is aimed at providing a speedy, specialised, confidential, and readily accessible response to staff needs. Kbc.ie

It is clear to see that CSR now holds a central place in the Irish business environment and its development is a central function of the Chamber Network. 37

15/09/2014 10:55:41

CSR awards companies shortlisted

Excellence in

Workplace Abbott Ireland

Aviva Health & HP

Enterprise Rent-A-Car

LiveLifeWell – Mental Health Awareness campaign

The Power of Prevention

Enterprise Founding Values – Workplace Diversity and Inclusion

Abbott Ireland through its LiveLifeWell programme launched an annual Mental Health Awareness campaign across the 11 Abbott Ireland Sites. The mental health awareness initiative continues to give employees a better understanding of mental health, and provides them with confidential and direct access to support should they ever find the need to use it. Mental health first aiders are located accross all sites ensuring that help and support are close at hand. The initiative continues to grow and reinvents itself through the efforts of the management teams and LiveLifeWell steering committee. Abbott.ie

In 2013, Aviva Health Insurance partnered with Hewlett-Packard and the Mater Private Hospital to launch an innovative cancer awareness and screening initiative, The Power of Prevention. The programme offered HP employees free skin cancer and prostate cancer screenings onsite and follow-up diagnostics. Aviva Health partnered with two specialist GPs to deliver these services. The initiative’s main objectives were to raise awareness of the early detection of prostate and skin cancers, and to educate the employee community about the screening programme. Avivahealth.ie

Janssen Supply Chain Fit4life is Janssen Supply Chain Ireland’s Health Promoting Team In 2012, Janssen Supply Chain Ireland created a health promotion team involving participation of employees from all departments across both sites. The team charter was developed with ‘Fit4life’ being the logo of choice. The team meets at three weekly intervals and develops an annual calendar of health promotion events and activities for the company’s employees. The team ensures the development and implementation of this calendar by using: health surveillance outcomes and health profile results from the preceding years, Johnson and Johnson health requirements, national and international health promotion campaigns and employee surveys. Janssen.ie

Multinational Company

023 CSR 2014_Company Shortlist Profiles.indd 38

Enterprise Rent-A-Car’s Workplace Diversity and Inclusion project has highlighted their drive to create a diverse and culturally aware workforce and a culturally competent organisation. The management identified specific gaps in the demographics of their employees and implemented important strategic initiatives to close these gaps. As a result, the company was successful in improving its inclusion policies which they believe will have far reaching benefits for employees, customers and business partners. Enterprise.ie

O2 O2 Quest O2 Quest was a series of programmes that focused on helping O2 employees build their resilience in facing new challenges, both in business and personally. This year the Boost Programme encouraged employees to boost their resilience through change, while also encouraging them to take some time for themselves and to relax and have fun as a team. This included many activities such as a two hour workshop aimed at helping employees to understand their vision and purpose. O2.ie

Oracle Enhancing Lifeskills Programme The Enhancing Lifeskills Programme aims to increase the knowledge, skills and awareness of mental wellbeing among Oracle employees. It is composed of two components; early detection and early intervention. Preventative aspects include sports and social activities, lifeskills workshops and presentations. Detection involves delivering manager and employee psycho-education around managing workload, looking for signs and symptoms, and worklife balance. Additionally, Oracle has partnered with Aware to deliver a Lifeskills Programme. Oracle.ie

Chambers Ireland | CSR Awards 2014

15/09/2014 10:56:25

CSR awards companies shortlisted

Excellence in

LIC

Community Partnership with Charity

Dublin Airport Authority DAA Staff Charity Of The Year Programme – Supporting Irish Charities

The DAA Charity of the Year programme, launched in 2007, has enabled DAA to channel their charitable efforts towards Irish charities. Since the launch, DAA has raised over s1.3 million for Irish charities. Through the inclusive employee charity nomination process, employees selected Bee For Battens, Down Syndrome Ireland and Make a Wish Foundation as the charities for 2013. Employees pushed for personal achievements as they jumped from aircrafts, ran, walked, cycled, cut their hair, made cakes, rowed and even became an IronMAN. They successfully raised s200,000 for Bee For Battens, Down Syndrome Ireland and Make A Wish Ireland. DAA.ie

eircom

eircom & Special Olympics Ireland (SOI) – The Partnership This year has marked the 29th year of partnership between eircom and Special Olympics Ireland (SOI) – the longest running charitable partnership in Ireland. At its simplest, eircom has continued to support SOI in four principal ways: an annual financial contribution, technological support (in 1985 that was about landlines; today it is about mobiles, high speed broadband, web support), marketing support for year-round initiatives and by employee engagement and volunteering. The partnership has delivered real, tangible benefits for SOI in terms of national awareness and fundraising. eircom.ie

Lidl Ireland

Choose to be part of the Magic – Lidl and Barrestown As a team in 2013, Lidl and their staff decided to partner with the children’s charity Barretstown in a s1 million partnership that will continue over the next three years. By mobilising employees across Ireland, Lidl successfully raised over s210,000 for the children’s charity Barretstown in their first six months of partnership. Over 85 staff members from around the country were recruited to become Barretstown Buddies whereby they volunteered to arrange local fundraising in their stores and offices throughout the partnership. To date over 80 events have taken place. Lidl.ie

Telecom Internet Federation IBEC – 116 123 Samaritans Ireland Free to Call Number

Six Irish telecom companies have partnered with Samaritans Ireland to create a 24 hour, emotional support telephone service that is free to call on all platforms and telephone packages. The new number, 116 123, will be answered by Samaritans volunteers in 12 branches. Interconnect call costs will be met by the telecom operators who have also provided technical and communications support for the new number. The Telecom and Internet Federation of IBEC have coordinated an initial two year financial commitment that is expected to see more than 500,000 calls to Samaritans each year from callers in need of emotional support. Tif.ie

Ulster Bank One Week in June

LIC

Large Indigenous Company

Ulster Bank’s One Week in June was an all-island fundraising campaign created to harness the energy and passion of staff, and the goodwill of customers to raise funds for the company’s 14 charity partners. During June, branches, teams and departments in 240 locations around Ireland were invited to undertake a series of fundraising events. Customers were encouraged to make their donations to charity go further by donating in-branch, online and by ATM, with their donations being matched by Ulster Bank. Through a combination of customer and staff donations and matched funding from Ulster Bank, over s500,000 was raised. UlsterBank.ie

Chambers Ireland | CSR Awards 2014

023 CSR 2014_Company Shortlist Profiles.indd 39

15/09/2014 11:03:24

CSR AWARDS COMPANIES SHORTLISTED

Excellence

IN COMMUNITY PARTNERSHIP WITH CHARITY

BNY MELLON

BOOTS IRELAND

BNY Mellon and Dublin Simon Community

Boots Ireland & the Irish Cancer Society

BNY Mellon has been an active partner and supporter of Dublin Simon Community since 2008. This partnership has set up a number of initiatives to provide support and assistance to those who use Dublin Simon Community services. The project and partnership are designed to prevent and address homelessness in Dublin, Kildare and Wicklow. Bnymellon.com/ie

For over 18 years in Ireland, Boots has used their pharmacy-led expertise to help improve the health and wellbeing of local communities. The aim of the Boots charity partnership with the Irish Cancer Society is to support people living with cancer by providing access to the best possible cancer services and support available. Together they seek to increase awareness, promote prevention and raise vital funds for the Night Nursing Service. Boots.ie

COVIDIEN Covidien/Irish Heart Foundation Blood Pressure Roadshow

MULTINATIONAL COMPANY 40

023 CSR 2014_Company Shortlist Profiles.indd 40

Covidien and the Irish Heart Foundation partnered together to raise awareness of the importance of having your blood pressure checked for early detection around stroke and heart-related illnesses. The seven week long Roadshow provided free blood pressure checks for members of the public and also offered a leaflet for people to take home with them. The blood pressure checks were provided free of charge at 49 locations in 22 counties. Covidien.com

DELL IRELAND

MICROSOFT IRELAND

#DAFFODILDAY2014

Youth2Work: Responding to the problem of youth unemployment

Dell and the Irish Cancer Society have come together to support Daffodil Day through a range of services from logistical to technological. All of Dell’s 2,500 employees in Dublin, Limerick and Cork were fully behind the effort with tremendous volunteerism on show. Dell employees donated 3,358 hours of time, fundraised 68,875 of additional funds for the ICS, designed a new Daffodil Day app, hosted over 20 fundraising events and provided tablets for the ICS team. Dell.ie

M&S IRELAND

In a joint effort Microsoft and Fasttrack to IT (FIT) came together to help tackle youth unemployment in Ireland. Youth2Work provides free access to training for unemployed youths aged 18-25. Following these courses the objective is to ensure the youths secure full-time unemployment. The programme aims to engage 10,000 youths in three years. This year the programme plans to run 250 courses and reach an additional 5,000 youths. Microsoft.com/en.ie

VODAFONE

Marks & Spencer Ireland’s Partnership with the Marie Keating Foundation In 2013 Marks & Spencer teamed up with its customers, its Irish fruit supplier, Keelings and The Marie Keating Foundation to run the Irish Berries Cause-Related Marketing Promotion. For every packet of Keelings Irish strawberries, raspberries, blueberries and blackberries that were sold, M&S donated 20 cent to the Marie Keating Foundation. MarksandSpencer.ie

Vodafone Ireland & Youth Social Innovators ‘Go Do’ Partnership The Vodafone Ireland Foundation has teamed up with Youth Social Innovators (YSI) to achieve the challenge of engaging 100,000 young social innovators by 2015 – students who have grown up in the midst of a recession. Vodafone has leveraged their people, superior technology, and powerful and engaging brand to support YSI. The yearlong programme encourages transition year students to get into groups of between 5 and 25 to tackle a social issue they care about. Vodafone.ie

Chambers Ireland | CSR Awards 2014

15/09/2014 11:11:35

231599 Editable.pdf

10/6/14

18:02:23

Peter McVerry Trust

3,586

The number of individuals supported by Peter McVerry Trust in 2013.

Meals

Preventing Homelessness

U18 Services

The number of meals we provided.

The number of people supported through our prevention services.

The number of young people supported by our U18 services.

75,000

1,001

Services Prevention

Housing

Homelessness Drug Treatment

U18s Residential

Join Peter McVerry Trust on World Homelessness Day

10th October 2014 Each year Peter McVerry Trust marks World Homeless Day which takes place on 10th October. This year Peter McVerry Trust is inviting members of Ireland’s business community to help raise funds for homeless services by attending our ‘Opening Doors Business Breakfast’ event in the Westbury Hotel, D2.

Speakers will include Fr Peter McVerry, Pat Doyle CEO, and the Minister for Public Expenditure and Reform, Brendan Howlin TD. Tickets are on sale now by calling the fundraising department on 01 823 776 or by emailing fundraising@pmvtrust.ie

www.pmvtrust.ie Source: Peter McVerry Trust’s Research and Services Committee Peter McVerry Trust, 29 Mountjoy Square, Dublin 1. Charity No. CHY 7256

231599_1C_PETER MCVERRY_ALS_CSR.indd 1

12/09/2014 15:03:28

Continuing to deliver construction solutions Building in Ireland for 58 years; it’s in our DNA

• • • • • • • •

Biopharma Pharmaceutical Cleanrooms Refurb & Fit-out FDI Hi-tech Facilities Healthcare Infrastructure PPP Investment

Contact: Mike Jones 087 6297738

www.bamcontractors.ie

231169_1C_BAM_CMD_CIB.indd 1

24/7/14 15:16:23